The Liebe Group 2012 - 2017 Strategic Plan
The 2012-2017 strategic plan was developed in September 2011 with the assistance of Nigel McGuckian from RM consulting group and builds on the existing strategic plan. Strategic Planning has always been a focus for the Liebe Group since the groups inception in 1997 and has become part of the groups progression and success over the years. This is the fourth strategic planning exercise the group has conducted.
During this process members were asked to describe the current external agricultural environment they are working in and what it may look like in 10 years time.
They described the future as having the following characteristics:
- Faster and more diverse modes of communication
- Real-time accessibility to anything, anywhere
- Food is highly valued and as a result, quality and accountability pressures are high
- Rapid technology advancement in crops, soils and input efficiencies leading to significant productivity gains
- Declining and more diverse rural populations
- Information is readily available and comes in many different forms and from many different sources
- Time pressures continue to increase
Members were then asked to and define what role a farmer group may play in the future.
- They described a group having the following characteristics:
- Strong networks at a lot of different levels – locally, nationally and internationally.
- Impartial and independent information is highly valued in times of ‘information overload’
- Increased capability to capture, filter, catalogue and provide more targeted information
- Ability to validate new technologies on-farm in a variety of different ways
- Face-face interaction is valued more than ever and the group has good systems to support this
The members acknowledged that the future and the environment we are currently operating in is continually changing and the role of the Liebe group needs to continually change and adapt in order to stay relevant. During this time, there will be opportunities for the group to capitalise on and threats to manage.