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Liebe Group AGM & Season Launch Wrap Up!

Writer: Liebe GroupLiebe Group

Updated: Mar 20

By Amber Martin


The Liebe Group’s 2025 Annual General Meeting (AGM) and Season Launch brought members, partners, and industry representatives together for an afternoon of reflection, discussion, and planning for the season ahead.



The event kicked off with the AGM, led by Chairperson Brad McIlroy, where Executive Officer Chris O’Callaghan reflected on the past year, highlighting the Liebe Group’s achievements and ongoing commitment to grower-driven research. Finance Manager Sophie Carlshausen followed with a financial update, giving members a transparent look at the organisation’s position and future objectives. The AGM also saw the official introduction of the 2025 committees, welcoming new members and recognising ongoing members for their contributions.



After a short break, attention turned to the Season Launch, diving into one of the most pressing issues in modern agriculture: carbon in farming.


The session began with a Global Market Update from Rabobank’s Vitor Pistoia and Theo Saroukos, who provided a detailed breakdown of global grain economics, trade dynamics, and what growers should expect in 2025.



The spotlight then shifted to carbon and sustainability, with Catherine Bell (RSM) sharing valuable insights about the opportunities and challenges facing farmers as carbon markets evolve. Trevor Lucas (CBH Group) followed with a comprehensive discussion of carbon-neutral grain supply chains, outlining how WA grain can align with evolving global sustainability standards.



Bringing it back to practical farm-level application, Liebe Group R&D Coordinator Daenia Dundon provided a breakdown of the Carbon Farming Outreach Program in which the Liebe Group will be involved. With carbon often viewed as a complex topic, Daenia simplified the key concepts and related them directly to current grower requirements, giving attendees valuable, actionable insights.



Finally, Chris O’Callaghan gave an overview of the Liebe Group's objectives for 2025. The day wrapped up with a functional sundowner, which gave growers and industry representatives the chance to continue discussions, ask questions, and exchange insights on topical issues.



Liebe Group also celebrated 20 years of partnership with RSM and 15 years with Farmanco - we greatly appreciate their support over these years!



The Liebe Group extends their thanks to all members, speakers, and industry representatives for making the event a success.


To find out more about CFOP please click here.




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Information, recommendations, suggestions or opinions on this website do not necessarily represent the policy or views of the Liebe Group. This website is not a scientific journal and all information has been prepared solely as a means of disseminating information to the members of the Liebe Group and the community. Content on this website has been prepared in good faith on the basis of information available at the date of publication. Although all reasonable care has been taken in producing the reports within, no person should act on the basis of the contents of this publication without first obtaining specific independent professional advice. Products may be identified by propriety or trade names to help readers identify them, however, this is not an endorsement or recommendation of any product or manufacturer referred to. The Liebe Group will not be liable for any loss, damage, cost or expense incurred or arising by reason of any person using or relying on the information provided on this website.

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